For those that don't know, Games Workshop has just jacked up their prices in the US and the rest of the world (again). I could not find a list of official prices but this is the best I could find http://cavgames.posterous.com/games-workshop-40k-price-increase-05-31-2010.
Now a few things stand out to me. $90 for Assault on Blackreach?! I understand that it is a very good deal and you get a lot for the price, but isn't this supposed to be the set that get people into the game? This is now a 50% price increase from the original price of $60.
Onto the next thing that stands out, the price increase for Codexes. Keep this in mind, when you purchase AoBR you still need to buy a Codex in order to get all of the rules you will need for either Space Marines or Orks. Keep in mind the Space Marines Codex is still $30, but now with the price increase the Orks Codex is $29. Last time I checked the Space Marines Codex is almost twice as big as the Orks Codex, so what's their rational behind this?
Moving on, now let's say that you did the smart thing and split AoBR with a friend and you are borrowing a Codex from a friend of yours that is already in the hobby. What's the next step? Upgrading your army. Well the costs of each unit on average has been increased by $3. Ok that's not too bad but let's say you want to get a Land Raider or Battlewagon. Well the price of both just increased to $62! That's insane! My GF (who is currently building up her Chaos Space Marines) has been eying a Land Raider for quite some time. Now with this price increase she's not so keen on the idea of buying one now. I guess her Chaos Space Marines are going to be using a stolen Black Templars Land Raider for the time being...
The point I'm trying to make is that I honestly feel that the new price increases are crippling. They are crippling for players who:
- want to get into the game for the very first time
- have just started and want to flesh out their first army
- would like to get a few odds and ends to complete their army
- were considering starting a new army
Now I understand that times are tough for GW and they are looking to make a bit of profit by increasing prices, but I know a lot of players who are getting sick and tired of this. I believe that just the huge price increase of AoBR will end up hurting GW in the long run because I believe that the $90 price tag will turn off a lot of people. I also find it ironic but very GW-ish to introduce Spearhead (which specializes in tanks) and at the same time jack up the prices on tanks, especially the new ones.
Taking what I said in my FLGS post and what I've just ranted about, GW is starting to earn a top spot on my shit list. As I have predicted on an earlier episode of Dice Like Thunder, I honestly believe that GW has about 5 years left before they go under. They still haven't recovered from the blunder known as Lord of the Rings and now they're trying to plug that hole, much like BP.
Both companies are British, coincidence? Sadly, I think not...
The other thing GW needs to worry about is people going elsewhere to satisfy their plastic/metal model habit. Most will go to EBay (I know I have recently and have saved a shit load of money), some will go to online retailers (The Broken Forge, The War Store, FRP Games, shit even Amazon has some good prices) and a few might even jump ship to another gaming system. Personally, Warmachine is looking pretty interesting to me and I feel their prices are more reasonable (full color rule books that update all the armies at once? sweeeeet!).
All in all, I really think that enough is enough! What are your thoughts on this matter? Am I on crack? Is there something I'm not seeing? Do you think GW's price increase will fail like Top Kill? Are you planning on taking your business elsewhere? Do you also think that GW's future is GRIMDARK? Feel free to comment away.